Fanatics Markets, ADI Predictstreet Launch FIFA World Cup 2026 Hub for U.S. Fans
Fanatics Markets and ADI Predictstreet have launched a new digital hub designed to bring U.S. soccer fans closer to the FIFA World Cup 2026.
The new World Cup Hub combines prediction markets, tournament news, and official player data into one interactive experience. The platform is available through the Fanatics Markets app and website and aims to give fans a more engaging way to follow the tournament in real time.
It is part of a partnership between Fanatics Markets, a subsidiary of global sports company Fanatics, and ADI Predictstreet, the official prediction market partner of the 2026 World Cup. Together, the companies are introducing expanded prediction markets that allow users to interact with the tournament in new ways while staying informed through integrated content and data.
What is ADI Predictstreet?
ADI Predictstreet is built on the ADI Chain blockchain. The platform allows users to use collective sentiment and historical data to forecast real-world events, ranging from sports and finance to global news
What is ADI Chain infrastructure?
ADI Chain is an advanced blockchain built on Ethereum. It was developed by the ADI Foundation, an organization based in Abu Dhabi. The platform is designed mainly for governments, financial institutions, and businesses that need secure and regulated systems. It focuses on areas like stablecoins and real-world asset (RWA) tokenization, especially in regions such as the Middle East and North Africa (MENA).
Key Technical Features
Architecture: ADI Chain uses a technology called a zk-rollup, which helps process transactions quickly and at a low cost. It is built using zkSync tools and supports thousands of transactions per second. It is also compatible with Ethereum apps, making it easier for developers to build on it.
Modular design: The platform allows organizations to create custom systems (called Layer 3 chains) with rules that fit their region or industry. These systems can still connect and share data with the main network.
Focus areas: ADI Chain is built for stablecoins, digital versions of real-world assets, regulated finance (DeFi), and cross-border payments. It also includes features for identity checks, tracking transactions, and meeting local regulations.
Background and Backing
Founded by: The ADI Foundation, which was created by Sirius International Holding, part of IHC, a major investment company in the UAE. The foundation aims to help governments safely adopt blockchain technology.
Mainnet launch: The platform officially launched in December 2025, along with its native ADI token, which is used for fees and network operations.
Ambition: ADI Chain aims to bring one billion people onto blockchain by 2030, focusing on regions like the Middle East, Asia, and Africa. Its partners include companies like Chainlink, Mastercard, and M-Pesa.
Real-World Use Cases
Stablecoins: ADI Chain is used to support a UAE dirham-backed stablecoin. Large transactions, including one worth about $30 million, have already been processed on the network.
Tokenization: The platform helps turn real-world assets, like real estate, into digital assets that can be traded more easily.
Consumer applications: It powers ADI Predictstreet, which is FIFA’s official prediction market partner for the 2026 World Cup. This is one of its first public-facing uses.
Other uses: The platform is also being tested for public services, AI-based systems, and tools for large institutions.
Security and Compliance
ADI Chain has been reviewed by security firms like Hacken and OpenZeppelin. It focuses on safety, transparency, and meeting legal standards to help connect traditional finance with blockchain.
The experience is available across 23 U.S. states and four territories, including major markets such as California, Texas, Florida, and Washington. It also extends to U.S. territories like Puerto Rico and Guam, making it accessible to a wide range of American fans during the summer tournament.
Fanatics Markets Creating Fan Connections
Fanatics Markets company leaders say the partnership is built on Fanatics’ strong presence in the U.S. sports market and its direct connection to millions of fans. Dimitrios Psarrakis, CEO of ADI Predictstreet, said the collaboration provides an important opportunity to expand the company’s reach in the United States, which will serve as a primary host country for the 2026 World Cup.
Matt King, CEO of Fanatics Betting & Gaming, said the new hub reflects the company’s broader goal of creating deeper connections between fans and major sporting events. By combining real-time data, content, and prediction tools, the platform is designed to offer a more immersive viewing experience.
“Fanatics (Markets) has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them. When ADI Predictstreet was looking for a U.S. partner, it was a natural conversation given the scale of our reach to fans. We are excited to bring that experience to Americans this summer,” he said.
The launch comes as interest in soccer continues to grow in the United States ahead of the 2026 World Cup. With this new hub, both companies (Fanatics Markets and ADI Predictstreet ) are positioning themselves to play a larger role in how American fans engage with the global tournament.